Imagine if you could listen intently and get up to the minute information, like a fly on a wall to millions of people as they talk about your business? That’s what type of power blogging for small business owners can promote. Now imagine if you could take that information and translate it into exactly what your customers want, how they want it and what they will ultimately buy and not to mention, what they will pay for it. Blogging is a tool that businesses are using to make actual decisions on customer feedback and market intelligence. It’s the smartest move businesses are making today.
Blogs expand the ability for companies to operate and create growth. And blogs are taking this communication a step further by using mass marketing and transforming the old-boy way of one way dialogue into a two way dialogue. If you haven’t invited this type of marketing tool into your business, believe me your competitors have.
There are almost 500 million blog readers daily and it’s a continuous conversation, 24 hours a day. Part of the conversation may be about your company, good or bad but this gives you the opportunity to get leverage because you hear what your customers like or dislike; and you can make changes instantly based on that information.
But as good as blogging gets it has created a unique challenge; how do you keep up with the demand? You see blogs are an open door. They enter your customer’s home and office at any time and offer a transparency. If used correctly you get to use an authentic and authoritative honest voice to sustain real relationships. But can you imagine real relationships with millions of people 24 hours a day?
Many small business owners realize what blogging can do for their business but don’t have the manpower to take on this initiative. Some start out strong creating a blog but then fall short once they realize the commitment it takes.
Big businesses have learned to use outsourcing as an advantage; outsourced tasks, such as blogging gives small businesses the freedom to concentrate on other daily tasks and focus their attention on expansion. There are many outsourcing companies which provide various internet marketing services and help you to go that extra mile.
What exactly are the responsibilities of Blogging?
* You must listen to the conversations
* Disseminate what is being said by your customers
* Evaluate and Value the conversation
* Contribute to the conversation continuously
* Listen some more
As you become more aware of how the blogging process works and how you can benefit from it you’ll also make note to check on your competition via blogging sites. This not only gives your company a chance to sway some customers away from your competitors but it keeps you abreast of what you’re up against.
The point of blogging is to contribute some valuable information and listen to the results you get. Whether good or bad, the results will tell you what your next move is. But this is a continuous process and can become overwhelming for a small business owner. This is why businesses, whether big or small are outsourcing this marketing task.
The easier thing to do is hire specialist that gather and disseminate all the information and provide feedback to you. Outsourcing specialists for blogging can also see how blogger conversations grow and keep track of emerging trends.
Blog marketing has become a core fragment of every business. Blogging keeps your company visible, creates a stir among the marketplace and it builds trust within your customer base that you never realized before.
