Blogs and social media sites go hand in hand. They reference one another and drive visits to one another, as well. There are many aspects of Facebook that can help boost clicks on your blog, but you have to be wise about the tactics.
Posting too often on Facebook turns off your friends and page fans. If they “hide” your posts (or worse yet unfriend / unlike your page), you’ve lost a connection and a few extra clicks all because of your overzealous posting.
Managing your Facebook page ethically is vital for your online reputation. Without monitoring what people are saying about you or your work publicly could damage your success severely. Also, it could cost you readers. In addition to keeping an eye on your reputation, there are ways to increase traffic to your personal or company blog by utilizing your Facebook page.
First, there are a few ground rules to obtain a solid foundation.
Don’t let frustration get the best of you. Driving traffic to your blog is a gradual process and can’t be rushed.
1) Post no more than two or three times per week, and limit the status updates that mention yourself. Include links to topical articles, photos, or other content that isn’t self-advertising. Remember that posts throughout a week should be 85 percent about them and 15 percent about you. No one wants to read a 24-hour commercial. Slip in posts about your company, but it’s more important to position your company as the No. 1 in the industry.
2) Never delete a comment or post, unless it contains vulgarity or prejudice slurs. People might not always agree with what you have to say, and that’s OK. Respond respectfully, acknowledging their opinions, and move on.
3) Be yourself. Allow your personality – whether it’s serious, goofy, or a mix of the two – to shine through your posts. Remember that the “voice” of a page is as important, if not more so, than the actual content contained therein.
Now that you have the background, let’s go through five top ways to drive traffic from Facebook to your blog.
The Ace of Spades in your pocket for generating traffic and repeat visitors to your blog is your personality and the way in which you write. Be clever, be informative and be memorable.
1) Share links to fellow bloggers and ask them to do the same. This could include you writing a guest blog for them and vice versa.
2) Include a link to your blog in your bio, as well as in your bio on other social media sites, such as LinkedIn and Twitter. Social media sites are one in the same and drive traffic to one another. Usually, the most active people on social media have multiple profiles on different social media sites.
3) Schedule updates using Hootsuite or Buffer when you can’t post a live status update. Remember to time posts throughout the day, not just during business hours. After all, most of us look at our social networks while at lunch or before/after the work day.
4) Use the tabs to engage fans on the Facebook page and then direct those followers back to your blog. Present useful information, but don’t post everything on Facebook because you need to give them a reason to click to your blog. Any tab can be set as the default landing tab for those who have never “liked” your page.
5) Present a 10-second “commercial” of what you can do. The teaser mentality has been successful for thousands of years. (Think television news.) Commercials are strategically placed during popular shows, but the anchors only divulge a headline or two. This isn’t something that you’ll want to do constantly, but it’s an effective way to link back to your blog.
The next tactic is to grow your Facebook page likes and friends, which increases the blog clicks. Run a contest. Have a drawing for a company coupon or gift card, or run some sort of promotion on Facebook and your blog. For example, the visitor is entered to win a random drawing of a $25 Starbucks gift card for every comment posted on your blog.
The ideas are endless, and a bit of creativity and preparation can help boost blog visitors. Facebook is a solid arena to “brag” about your blog, particularly because it’s not as inundated as Twitter. The posts and links to your blog stay up for a while.
By Guest Author – Laura Burkey contributes to several websites including Reputation.com and writes about a wide range of topics such as parenting and small business topics.
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